The main hero of the advertising campaign for the exhibition ‘Ming Dynasty: The Radiance of Knowledge’ is calligraphy, both traditional and avant-garde.
Video triptych begins with the video clip with calligraffiti by Pokras Lampas and continues with two videos presenting traditional calligraphy.
Character 文化 [wenhua – culture] is composed of 文 [wen – graphic sign] and 化 [hua – transform]. 
#сияниеучености, #каллиграфия, #покраслампас
Please see information about the exhibition on our satellite site

Promo by:

Produced by Celentano Production
Calligrapher Alexander Belyaev
Camera man Vyacheslav Myrzak
Photographer Ekaterina Gerbey
Composers Nikita Vazhenin, Daniil Tsovin (music studio PNK Studio)



 see more about the exhibition